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Designed for snapshooters, this model is simple to operate and features an advanced flash which optimally controls ISO sensitivity. The latest addition to Sony’s Cyber-shot line-up is the W830, which features a 20-megapixel CCD sensor and Zeiss 8x optical zoom lens. The a5000 with 16-50mm kit lens will be ‘around US$600’ in the US market. The new camera and lens are scheduled for release from March 2014.

An on-screen guide is available for less experienced photographers.Īnnounced concurrently was a new version of the SEL55210 (E 55-210mm f/4.5-6.3 OSS) telephoto zoom lens, which is now available in a matching black finish. Sensitivity is adjustable manually up to ISO 16,000, while ‘Photo Creativity’ puts intuitive control over settings like Picture Effect and Background Defocus within easy reach. The monitor can be tilted vertically for single-handed ‘selfies’ and a handy lever on the camera body allows fingertip adjustment of the optical zoom. It also features NFC and supports one-touch sharing/remote control with smartphones and tablets. Sony claims it’s the world’s smallest and lightest interchangeable-lens digital Wi-Fi camera. Sony has announced a new mirrorless ‘NEX-like’ camera, the a5000, along with a new Cyber-shot, an upgraded actioncam and a compact 4K camcorder.Īlthough Sony is phasing out the NEX sub-brand, the a5000 has the same design as Sony’s other NEX models and comes with a 20-megapixel APS-C Exmor sensor and BIONZ X processor.